Now Reading: Personal Branding

Keeping Promises Keeps You In Integrity

Keeping Promises Keeps You In Integrity

With the end of another year fast approaching, I’m wondering, How are you doing with those promises you made to yourself on January 1 to make this your best year ever? to work less and enjoy life more? to get in better shape? to spend less and save more? You know your promises – you’ve probably made them more than once in the past. Some you have kept; many are nagging reminders of unfulfilled commitments. In Body for Life, author BillContinue Reading

Branding Builds Confidence

Branding Builds Confidence

“What is branding anyway?”I get this question a lot. As important as it is to any business, branding – especially personal branding – is an elusive concept. At its core, your brand is the foundation of your business: what you stand for, how you show up in the world, how you set yourself apart from others who do something similar. It’s getting clear on the value you bring and communicating that with consistent messaging so people know why they should hire you.It’sContinue Reading

Personal Branding: Authenticity & Mindfulness

Personal Branding: Authenticity & Mindfulness

The basis of personal branding is authenticity. Even what we think affects how we show up in the world. It can be common to live in doubt and fear, so we need to do the work to rid ourselves of those evils. I tell my Sizzlers to recognize negative thoughts and change them to positive. It’s not always that easy, though, and it does take practice. What we think, we project. If we don’t feel inner confidence we won’t appear confident on the outside, andContinue Reading

Branding: the Key to the Sizzlin’ Success Business Model

Branding: the Key to the Sizzlin’ Success Business Model

Every entrepreneur knows how important marketing is to a business, but many hastily spend their dollars on marketing efforts and don’t see the results they want because they don’t take the crucial step that comes before the marketing: branding. In The Sizzle System model, here are the steps to successful entrepreneurship: Creation >Innovation>Branding>Marketing>Conversion Let me touch on each. Step 1: Creation. The more gifts and talents you have, the more ideas you’ll have, and the more passions you’ll have that youContinue Reading

Does Your Business Make You Happy? The Importance of Brand Messaging

Does Your Business Make You Happy? The Importance of Brand Messaging

How do you look to the world? Your business is more than a means of income generation; it’s also a direct reflection of who you are. And what you put out is what you get back. When you hear a company refer to its brand messaging, you might wonder what, exactly, that means. Let’s try to sum up the concept of what brand messaging does for you: • It helps you zone in on a niche market or industry ofContinue Reading

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