Use this branding-from-the-inside-out method instead I help my clients brand their business “from the inside out.” How does that differ from branding from the “outside in”? Outside-in branding is all about your logo, marketing without a clear strategy, speaking to everyone you think might need your services, and being who you think they want you to be — without a clear intention about who you need to be for you. Inside-out branding frees you to create a business that is in alignment with who you are and what you want your business… Continue Reading
Now Reading: Personal Branding
I’m Rebranding My Business – Again
The Sizzle System of Personal Branding is now The Sizzle System of Brand Empowerment. Here’s why. Anyone who follows me might know that I live by the 3-year rule when it comes to branding. You don’t want to change your brand too soon, but you do want to update it every so often. The biggest mistake I see with newer entrepreneurs is that they change their brand too soon because they’re not getting instantaneous results. Self-doubt sets in, but the… Continue Reading
Stand for Something and Stand Out!
Is Your Business in Alignment with What You Stand For? Have you even figured out what you stand for? In the Sizzle System of Personal Branding, my 6-step signature plan that guides entrepreneurs through the branding process, the first thing we do is a core values assessment to determine this. Our core values and principles are the guides to how we live our life. We might not even be aware of what they are until we do the inner work… Continue Reading
Don’t Be Wearing Two Hats
Have you ever introduced yourself at a business function by saying “I’m here today wearing two hats.” I hear that a lot. To your audience, that sounds like: “Hi, I’m a rocket scientist and I sell gift baskets on the side…” Don’t be saying that! Choose one and wear it! I know it’s tempting. You think we’ll be more impressed if we see the full range of your many talents. We won’t. The Power of Focus Movie makers understand, better… Continue Reading
Do You Need Branding, or Just a Business Card?
I get quite a few inquiries from entrepreneurs who say they need branding. Makes sense, since I do call myself a branding expert. When I hear someone say, “I need branding,” I get excited. I have this preconceived notion (especially after visiting their website) that what they need is a visual identity, or help in finding clarity in what they stand for in their business, or perhaps coming up with an expert title and tag line — something that involves… Continue Reading
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