Now Reading: Personal Branding

K.I.S.S. Your Elevator Pitch Goodbye

K.I.S.S. Your Elevator Pitch Goodbye

Use this branding-from-the-inside-out method instead  I help my clients brand their business “from the inside out.” How does that differ from branding from the “outside in”? Outside-in branding is all about your logo, marketing without a clear strategy, speaking to everyone you think might need your services, and being who you think they want you to be — without a clear intention about who you need to be for you. Inside-out branding frees you to create a business that is in alignment with who you are and what you want your businessContinue Reading

I’m Rebranding My Business – Again

I’m Rebranding My Business – Again

The Sizzle System of Personal Branding is now The Sizzle System of Brand Empowerment. Here’s why. Anyone who follows me might know that I live by the 3-year rule when it comes to branding. You don’t want to change your brand too soon, but you do want to update it every so often. The biggest mistake I see with newer entrepreneurs is that they change their brand too soon because they’re not getting instantaneous results. Self-doubt sets in, but theContinue Reading

Stand for Something and Stand Out!

Stand for Something and Stand Out!

Is Your Business in Alignment with What You Stand For? Have you even figured out what you stand for? In the Sizzle System of Personal Branding, my 6-step signature plan that guides entrepreneurs through the branding process, the first thing we do is a core values assessment to determine this. Our core values and principles are the guides to how we live our life. We might not even be aware of what they are until we do the inner workContinue Reading

Don’t Be Wearing Two Hats

Don’t Be Wearing Two Hats

Have you ever introduced yourself at a business function by saying “I’m here today wearing two hats.” I hear that a lot. To your audience, that sounds like:  “Hi, I’m a rocket scientist and I sell gift baskets on the side…” Don’t be saying that! Choose one and wear it! I know it’s tempting. You think we’ll be more impressed if we see the full range of your many talents. We won’t. The Power of Focus Movie makers understand, betterContinue Reading

Do You Need Branding, or Just a Business Card?

Do You Need Branding, or Just a Business Card?

I get quite a few inquiries from entrepreneurs who say they need branding. Makes sense, since I do call myself a branding expert. When I hear someone say, “I need branding,” I get excited. I have this preconceived notion (especially after visiting their website) that what they need is a visual identity, or help in finding clarity in what they stand for in their business, or perhaps coming up with an expert title and tag line — something that involvesContinue Reading

Keeping Promises Keeps You In Integrity

Keeping Promises Keeps You In Integrity

With the end of another year fast approaching, I’m wondering, How are you doing with those promises you made to yourself on January 1 to make this your best year ever? to work less and enjoy life more? to get in better shape? to spend less and save more? You know your promises – you’ve probably made them more than once in the past. Some you have kept; many are nagging reminders of unfulfilled commitments. In Body for Life, author BillContinue Reading

Personal Branding Breeds Confidence

Personal Branding Breeds Confidence

Someone asked me recently, “What is branding anyway?” I get this question a lot because branding, especially personal branding, seems to be an elusive concept. I explained that it’s the way you package yourself: what you stand for, how you show up in the world, how you set yourself apart from others who do something similar. It’s getting clear on the value you bring and communicating that with consistent messaging so people know why they should hire you. It’s how people perceive you. It’sContinue Reading

Personal Branding: Authenticity & Mindfulness

Personal Branding: Authenticity & Mindfulness

The basis of personal branding is authenticity. Even what we think affects how we show up in the world. It can be common to live in doubt and fear, so we need to do the work to rid ourselves of those evils. I tell my Sizzlers to recognize negative thoughts and change them to positive. It’s not always that easy, though, and it does take practice. What we think, we project. If we don’t feel inner confidence we won’t appear confident on the outside, andContinue Reading

Branding: the Key to the Sizzlin’ Success Business Model

Branding: the Key to the Sizzlin’ Success Business Model

Every entrepreneur knows how important marketing is to a business, but many hastily spend their dollars on marketing efforts and don’t see the results they want because they don’t take the crucial step that comes before the marketing: branding. In The Sizzle System model, here are the steps to successful entrepreneurship: Creation >Innovation>Branding>Marketing>Conversion Let me touch on each. Step 1: Creation. The more gifts and talents you have, the more ideas you’ll have, and the more passions you’ll have that youContinue Reading

Does Your Business Make You Happy? The Importance of Brand Messaging

Does Your Business Make You Happy? The Importance of Brand Messaging

How do you look to the world? Your business is more than a means of income generation; it’s also a direct reflection of who you are. And what you put out is what you get back. When you hear a company refer to its brand messaging, you might wonder what, exactly, that means. Let’s try to sum up the concept of what brand messaging does for you: • It helps you zone in on a niche market or industry ofContinue Reading

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