Sound familiar? You’ve been in business for awhile. You’ve got clients. You’re making a decent profit. (Could be more, right?). You’re pretty happy with the state of things, but you know there are improvements to be made. You’ve experienced the inner shift to take your business to the next level, but your brand needs to catch up. It’s time for a rebrand. What to do? Get help. If you want to take your 5- or 6-figure business to high 6… Continue Reading
10 Signs You’re Living Your Life Purpose
“The unexamined life is not worth living.” ~ Socrates It’s an ongoing question for many entrepreneurs: How do you know if you’re living your life purpose? I don’t know how anyone can be 100 percent certain because life is a continuous journey, and when we get to one level another presents itself. Are we moving from one purpose to the next? Perhaps. It really is about what you’re doing NOW to get to your bigger vision – some call it… Continue Reading
Your Brand Story: Pain Turns to Purpose, Purpose to Profit
We’ve all got stories that led us to where we are today, and many of them ain’t pretty. In fact, there’s a good chance that yours put you in a place so dark that the idea of any sliver of light emerging seemed an impossibility. But then time passed. The light emerged. The pain subsided. Growth occurred. By now, most likely, you’re shining brighter than you could have ever imagined, doing something that seems so out of character with who… Continue Reading
K.I.S.S. Your Elevator Pitch Goodbye
Use this branding-from-the-inside-out method instead I help my clients brand their business “from the inside out.” How does that differ from branding from the “outside in”? Outside-in branding is all about your logo, marketing without a clear strategy, speaking to everyone you think might need your services, and being who you think they want you to be — without a clear intention about who you need to be for you. Inside-out branding frees you to create a business that is in alignment with who you are and what you want your business… Continue Reading
I’m Rebranding My Business – Again
The Sizzle System of Personal Branding is now The Sizzle System of Brand Empowerment. Here’s why. Anyone who follows me might know that I live by the 3-year rule when it comes to branding. You don’t want to change your brand too soon, but you do want to update it every so often. The biggest mistake I see with newer entrepreneurs is that they change their brand too soon because they’re not getting instantaneous results. Self-doubt sets in, but the… Continue Reading
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