Your Brand Story: Pain Turns to Purpose, Purpose to Profit

Your Brand Story: Pain Turns to Purpose, Purpose to Profit

We’ve all got stories that led us to where we are today, and many of them ain’t pretty. In fact, there’s a good chance that yours put you in a place so dark that the idea of any sliver of light emerging seemed an impossibility. But then time passed. The light emerged. The pain subsided. Growth occurred. By now, most likely, you’re shining brighter than you could have ever imagined, doing something that seems so out of character with whoContinue Reading

K.I.S.S. Your Elevator Pitch Goodbye

K.I.S.S. Your Elevator Pitch Goodbye

Use this branding-from-the-inside-out method instead  I help my clients brand their business “from the inside out.” How does that differ from branding from the “outside in”? Outside-in branding is all about your logo, marketing without a clear strategy, speaking to everyone you think might need your services, and being who you think they want you to be — without a clear intention about who you need to be for you. Inside-out branding frees you to create a business that is in alignment with who you are and what you want your businessContinue Reading

I’m Rebranding My Business – Again

I’m Rebranding My Business – Again

The Sizzle System of Personal Branding is now The Sizzle System of Brand Empowerment. Here’s why. Anyone who follows me might know that I live by the 3-year rule when it comes to branding. You don’t want to change your brand too soon, but you do want to update it every so often. The biggest mistake I see with newer entrepreneurs is that they change their brand too soon because they’re not getting instantaneous results. Self-doubt sets in, but theContinue Reading

VIP Days: The Fastest Path to Cash — for Coach AND Client!

VIP Days: The Fastest Path to Cash — for Coach AND Client!

What are VIP Days? A VIP Day is when you, the client, spend a full day – or maybe a half day — with a coach with the purpose of achieving a specific outcome. The outcome is really whatever you need at the time, that the coach is able to provide. For example, I am a business coach who specializes in branding, so a client may work with me to find clarity in her business and craft her marketing messaging.Continue Reading

Change Your Habits and Your Business Will Change

Change Your Habits and Your Business Will Change

One of the biggest areas most entrepreneurs fall short in is what I term “consistent action.” Consistent action means daily, weekly or monthly activities that move your business forward. If you’re not doing something daily, weekly or monthly to move your business forward, it typically shows in your bottom line profits. You may not be hearing what I’m telling you if you’re stuck in your excuses or focused on your distractions. I AM speaking to you if you’re ready toContinue Reading

Stand for Something and Stand Out!

Stand for Something and Stand Out!

Is Your Business in Alignment with What You Stand For? Have you even figured out what you stand for? In the Sizzle System of Personal Branding, my 6-step signature plan that guides entrepreneurs through the branding process, the first thing we do is a core values assessment to determine this. Our core values and principles are the guides to how we live our life. We might not even be aware of what they are until we do the inner workContinue Reading

Is Fear Blocking You from Greater Abundance?

Is Fear Blocking You from Greater Abundance?

You may already know that I hosted my first telesummit this year, The Sizzle to Abundance World Summit 2016, where I brought together 12 thought leaders to share their success secrets. I wanted to focus on the fears that hold many entrepreneurs back from playing a bigger game and achieving true abundance. An unlikely topic from a branding coach? Not really. Personal branding is my focus but when I work with my clients, it really comes down to personal developmentContinue Reading

Don’t Be Wearing Two Hats

Don’t Be Wearing Two Hats

Have you ever introduced yourself at a business function by saying “I’m here today wearing two hats.” I hear that a lot. To your audience, that sounds like:  “Hi, I’m a rocket scientist and I sell gift baskets on the side…” Don’t be saying that! Choose one and wear it! I know it’s tempting. You think we’ll be more impressed if we see the full range of your many talents. We won’t. The Power of Focus Movie makers understand, betterContinue Reading

Accountability is Worth Paying for: Hire a Coach!

Accountability is Worth Paying for: Hire a Coach!

I’m not crazy about the term coach, although it’s come to hold many different meanings. I prefer to think of myself as more of a business strategist and perhaps even a mentor. The job of a coach, strategist, or mentor is really to guide clients to manifest their dreams, whether it’s in the area of life, health, business, career — or whatever it is they hire you for. The term “coaching” generally means to take an idea and clarify itContinue Reading

What Have You Decided About Yourself?

What Have You Decided About Yourself?

“There is a Way Through Every Block” This quote graced the tank top of my yoga instructor in class today. Most entrepreneurs have an editorial calendar that dictates what they blog about every week. Not me. I go to yoga class for inspiration. Or, I walk in the park, where ideas seemingly fall from the clear blue sky. My philosophy is that if you truly want a freedom-based business, do what works for you as an individual rather than followingContinue Reading

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