I get quite a few inquiries from entrepreneurs who say they need branding. Makes sense, since I do call myself a branding expert. When I hear someone say, “I need branding,” I get excited. I have this preconceived notion (especially after visiting their website) that what they need is a visual identity, or help in finding clarity in what they stand for in their business, or perhaps coming up with an expert title and tag line — something that involves… Continue Reading
Author Archives: Carol Ann DeSimine
Keeping Promises Keeps You In Integrity
With the end of another year fast approaching, I’m wondering, How are you doing with those promises you made to yourself on January 1 to make this your best year ever? to work less and enjoy life more? to get in better shape? to spend less and save more? You know your promises – you’ve probably made them more than once in the past. Some you have kept; many are nagging reminders of unfulfilled commitments. In Body for Life, author Bill… Continue Reading
Join a Mastermind Group: The Number 1 Investment for Success
“When a group of individual brains are coordinated and function in Harmony, the increased energy created through that alliance becomes available to every individual brain in the group.” Napolean Hill, Think and Grow Rich On January 6, I celebrated 10 years as an entrepreneur, and over those 10 years I can say with conviction that the greatest investment I have made in my business is investing in myself through coaching and mentoring and being part of Mastermind groups. Mastermind groups… Continue Reading
I’ve Got My Word for 2016. How About You?
I took the Facebook quiz, What is your word for 2016, and mine happens to be Future. I’ll have lots of happiness and make lots of connections. That’s great to hear, but to ensure that happiness and the time for more connections, I’ve added a word of my own for the New Year: Boundaries. It’s been coming a long time. As a nurturer archetype, I tend to put other people first, especially when it comes to how I spend my… Continue Reading
Branding Builds Confidence
“What is branding anyway?”I get this question a lot. As important as it is to any business, branding – especially personal branding – is an elusive concept. At its core, your brand is the foundation of your business: what you stand for, how you show up in the world, how you set yourself apart from others who do something similar. It’s getting clear on the value you bring and communicating that with consistent messaging so people know why they should hire you.It’s… Continue Reading
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