Author Archives: Carol Ann DeSimine

Accountability is Worth Paying for: Hire a Coach!

Accountability is Worth Paying for: Hire a Coach!

I’m not crazy about the term coach, although it’s come to hold many different meanings. I prefer to think of myself as more of a business strategist and perhaps even a mentor. The job of a coach, strategist, or mentor is really to guide clients to manifest their dreams, whether it’s in the area of life, health, business, career — or whatever it is they hire you for. The term “coaching” generally means to take an idea and clarify itContinue Reading

What Have You Decided About Yourself?

What Have You Decided About Yourself?

“There is a Way Through Every Block” This quote graced the tank top of my yoga instructor in class today. Most entrepreneurs have an editorial calendar that dictates what they blog about every week. Not me. I go to yoga class for inspiration. Or, I walk in the park, where ideas seemingly fall from the clear blue sky. My philosophy is that if you truly want a freedom-based business, do what works for you as an individual rather than followingContinue Reading

4 Keys to a Successful 4-Hour Workweek

4 Keys to a Successful 4-Hour Workweek

I just returned from a 10-day trip to Florida, where we hopped around the state, visiting four sets of relatives. It was an experiment in working remotely, since I didn’t want to reschedule or put everything on hold, only to have to work twice as much when I returned home. My goal was to achieve the elusive 4-hour work week (made popular by Tim Ferriss in his book by the same name), and I was successful in doing that, but here’sContinue Reading

5 Secrets to Writing an About Page That Turns Prospects Into Paying Clients!

5 Secrets to Writing an About Page That Turns Prospects Into Paying Clients!

Throw away everything you think you know about bios when it comes to writing your About page copy. Your About page is not your resume. It’s meant to inform readers about how you can help them and to attract the type of paying clients that you want to work with. Your About page is going to get more views than almost every other page on your website, so you want to make it work for you. Here are 5 secrets toContinue Reading

When It Comes to Shining In Your Business, Are You Dancing In the Dark? 3 Tips On Lighting Your Spark from Bruce Springsteen

When It Comes to Shining In Your Business, Are You Dancing In the Dark? 3 Tips On Lighting Your Spark from Bruce Springsteen

I love Bruce Springsteen. I was fortunate enough to snag last-minute tix to the one Philadelphia show of the E Street Band’s 2016 The River Tour. Bruce waxed poetic — as he often does – about the making of the album and how it was a coming of age project and a reflection of life in so many areas. He talked about his parents’ struggle, young love, the first kiss, and other tales that I’m sure most of the audience couldContinue Reading

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