I just returned from a 10-day trip to Florida, where we hopped around the state, visiting four sets of relatives. It was an experiment in working remotely, since I didn’t want to reschedule or put everything on hold, only to have to work twice as much when I returned home.
My goal was to achieve the elusive 4-hour work week (made popular by Tim Ferriss in his book by the same name), and I was successful in doing that, but here’s what I learned. Your business may have different requirements but it came down to these 4 key areas for my coaching business.
- Technology. Coaching calls can be done from pretty much anywhere as long as you have the technology. Be prepared for lack of Internet access where you are or the wi-fi connection being painfully slow. I had a backup plan where I could have used an app on my phone for my calls if need be, but luckily, I did not have to resort to that.
- Marketing. I did not have the focus to market myself or to even post on social media regularly while I was away, so I made the decision to stay unplugged for the most part. Next time I’ll be sure to schedule posts and emails in advance.
- Creature Comforts. I really do need my usual “stuff” to be at my best creatively. Although I took notes and had a few divine downloads while away from my home office, I was too distracted to apply myself to creating anything from start to finish. I really felt at a disadvantage by not being able to work on my i-Mac. I work slower on my laptop, so that in itself hindered my creativity.
- Support. The best thing you can do for yourself is to hire a team to work behind the scenes and keep things moving along. It was a pretty hefty investment but the team I had working on my upcoming summit kept things rolling to stay on schedule, so it was worth every penny. Now that I’m back, I’ll pick up the ball where I need to, but as long as we stayed in communication things got done and I didn’t have to worry.
The most important lesson I learned from my 4-hour workweek experiment?
A freedom-based business is not FREE of expense! If you want to play in the sun — and enjoy it — instead of tapping away at your keyboard all day, you need to outsource. Real success in any business comes from the marketing (once you’ve got your branding in place, of course!). You’ve got to:
- have your sales funnel working for you and build passive income.
- maintain visibility online so people don’t forget about you.
- continually promote your programs if you want to fill them.
Among other things.
Before I embark on my next trip – to Italy, I hope – I’ll put some things in place before I leave and hire a team to make sure they get done.
Four hours of work from one person might be all your business needs to keep it going, but it takes a lot more than that to keep it growing.
And without growth, well, you know what happens!
Post here on your thoughts of the 4-hour workweek. I’d love to hear how you make it work for you!
Carol Ann DeSimine is a Branding Expert and Visibility Strategist and the Creator of The Sizzle System of Personal Branding. If you want to make your own 4-hour workweek a reality, enroll in The Sizzle to 6 Figures Inner Circle, where she’ll teach you success strategies to create a profitable business.